If you’re bringing up kids, you just want to smother them with love and praise and enthusiasm. So I don’t think you can mollycoddle your kids too much really.

Source: "Life at 30,000 Feet." TED2007. Mar. 2007. Conference Presentation. Additional Information: This quote from billionaire entrepreneur Richard Branson means that as a parent, there is nothing wrong with giving your child as much love, praise, and positive attention as you want. The quote was given in response to an interviewer who asked Branson if he thinks the current generation is too coddled. The interview, conducted at TED2007, was made into a TED Talk. Watch the full interview/TED Talk here: Richard Branson - Life at 30,000 Feet