There's so many people that don't really recognize a vegetable unless it's in a bit of plastic with an instruction packet on the top.

Source: "How We Can Eat Our Landscapes." TEDSalon London Spring 2012. May 2012 Conference Presentation. Additional Information: This humorous quote by Pam Warhurst, co-founder of locally grown food initiative Incredible Edible, means that many people are so unfamiliar with fresh vegetables and so accustomed to packaged foods that they would not think of a fresh vegetable as being food because it is not surrounded by packaging. The quote is from Warhurst's 2012 TED Talk about how she started a communal vegetable garden in her community. Watch the full TED Talk here: Pam Warhurst - How We Can Eat Our Landscapes