Technology's allowing the phone to start to see and understand much like how the human brain does.

Source: "Image Recognition that Triggers Augmented Reality." TEDGlobal 2012. Jun. 2012. Conference Presentation. Additional Information: This quote is from technologist Matt Mills' 2012 TED Talk about Aurasma, an augmented reality tool for smartphones. The quote is about the technology that makes Aurasma work. Watch the full TED Talk here: Matt Mills - Image Recognition that Triggers Augmented Reality