A brand is a voice and a product is a souvenir.

Source: "The Future of Business Is the Mesh." TED@MotorCity. Jan. 2011. Conference Presentation. Additional Information: This quote is from a 2011 TED Talk by Lisa Gansky, author of "The Mesh." The Talk is about how the future of business is sharing -- including everything from music to cars. In this quote, Gansky is saying that the business Zipcar, a car sharing service, was smart in realizing the importance of voice in marketing, and of their product as a representation of that voice. Watch the full TED Talk here: Lisa Gansky - The Future of Business Is the "Mesh"