“Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.Marshall McLuhan
“It is the framework which changes with each new technology and not just the picture within the frame.Marshall McLuhan
“Our Age of Anxiety is, in great part, the result of trying to do today’s job with yesterday’s tools and yesterday’s concepts.Marshall McLuhan
“The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.Marshall McLuhan